Humans set the strategy. Agents do the work. Most "AI" DAMs ship your assets off to someone else's cloud to get scanned and keyword-slapped. BETTER! is agentic from the codebase up — your team defines the rules, the agents execute within them, and you decide where every byte lives. Self-host the whole thing in one command: your assets, your agents, your intelligence layer, all on your infrastructure. Run inference in the cloud, or fully air-gapped. The control stays with you — agents only ever do what you've authorized.
The hard security question for any AI DAM isn't "do you have a SOC 2 badge." It's where do my assets go, and where does the AI think. For most "AI-powered" DAMs, the honest answer is: into a vendor's cloud you don't control.
An agentic DAM isn't a place where files sit. It's a system where AI agents understand, organize, retrieve, and act on your assets — under your team's direction. BETTER! was built that way from line one. The autonomous ingestion agents, the conversational workflow, the MCP server — all of it can run entirely on your infrastructure. Self-host in one command and nothing leaves the building unless you decide it should.
And you stay in control. Humans define the taxonomy, the brand voice, the naming rules, the approval logic, the publishing standards. The agents apply those decisions at scale — they don't get to invent their own. It's not AI bolted onto an old workflow; it's a workflow run by agents that answer to your rules.
And yes — we know the acronyms. SOC 2, HIPAA, ISO 27001, GDPR, CCPA. If your org needs the formal certification, we're ready. But either way, we'll show you the actual work.
Other AI DAMs bolt AI onto their cloud and ask you to trust it with your assets.
Not AI-assisted. Agent-operated — and you hold the keys.
Being agentic doesn't mean being leaky. The same controls that protect your assets protect every agent, every prompt, and every model call. Here's what that looks like.
Self-host in one command and nothing leaves your infrastructure. Assets, metadata, and the intelligence layer all live where you put them. No required call home, no vendor cloud in the path. You own it; you can walk away with it.
Model-agnostic by design — 300+ models behind one key. Run inference in the cloud, or point every agent at local models and go fully air-gapped. Data only reaches a third party if you pick a cloud model. The default is your call, not ours.
Humans define the rules; agents execute within them. The MCP server and agent-ready API enforce the same role-based authorization as humans. Every agent gets exactly the access you grant, and can be revoked instantly. No bot bypasses the permission model.
Every significant action is logged with who, what, when, and from where — including actions taken by AI agents. Enrichment, uploads, downloads, permission changes, deletions. Immutable. Exportable. Queryable.
AES-256 for all stored assets and metadata. Database encryption enabled at the storage layer. Encryption keys are managed separately from data and rotated on schedule.
TLS 1.3 everywhere. All API traffic, all asset transfers, all internal service communication. No exceptions. No fallback to older protocols.
JWT with short-lived tokens. SSO/SAML support. Optional MFA. Password hashing with bcrypt. No plaintext credentials anywhere — not in logs, not in cache, not in error messages.
All user input validated at the boundary. Parameterized queries — no SQL injection. Content-Security-Policy headers — no XSS. File type validation on upload. OWASP Top 10 addressed by architecture, not by hope.
Documented runbooks. Defined escalation paths. Tested procedures. Not a PDF in a drawer. A living process that gets exercised and updated. We'll show you the runbook.
Most AI vendors hand you a one-page overview and a logo, then route your data through a black box. We hand you the actual documents — and the option to run it all yourself.
Under NDA, Professional and Enterprise clients get access to our complete security documentation. Not a summary. Not a marketing PDF. The real policies, the real procedures, the real runbooks — including exactly how the agents and their model calls are governed, and where humans sign off. Your security team reads what we do and decides for themselves.
Why? Because we'd rather you trust what you've read — and what you can host yourself — than trust what we've told you.
| Information Security Policy | Scope, roles, responsibilities, governance |
| Access Control Policy | Authentication, authorization, least privilege, review cadence |
| Incident Response Plan | Detection, triage, escalation, communication, post-mortem |
| Data Handling & Classification | How we store, process, transmit, and dispose of data |
| AI & Agent Governance | How agents, the MCP server, and model inference are scoped, permissioned, and logged |
| Business Continuity Plan | Backup strategy, recovery objectives, failover procedures |
| Vulnerability Management | Scanning, patching, disclosure, remediation timelines |
| Third-Party Risk Assessment | How we evaluate vendors and dependencies |
| Penetration Test Results | Findings and remediation status from third-party testing |
Policies written. Controls implemented. Documentation complete. The only thing between us and the formal stamp is writing the auditor a check. If your org requires a specific certification, we'll get it. The hard part is already finished.
Audit-ready. Controls are implemented, documented, and operational. Policies, evidence collection, and monitoring are in place. The formal audit is a scheduling and billing exercise — not a scramble. If your procurement team needs the report, talk to us and we'll engage the auditor.
Fully supported. PHI safeguards built into the architecture. Encryption, access controls, audit logging, and BAA available for Enterprise clients. Self-hosted gives you complete control over PHI. Need the formal compliance letter? Same answer — we're ready when you are.
ISMS documentation is complete. Policies, risk assessments, controls, and the statement of applicability are written and in use. Not aligned. Not "following the framework." Done. The certification is a formality we'll complete when a client needs it on paper.
Compliant by design. Data minimization, right to erasure, data portability, and processing records built into the platform. DPA available on request. Not an afterthought — the architecture was built with GDPR from day one.
Supported. User data export, deletion requests, and opt-out mechanisms are operational. Self-hosted deployments give you direct control over data residency and jurisdiction.
Your infrastructure. Your jurisdiction. Your models. When your compliance team says data can't leave the building, you don't need a certification — you need control. We give you the software and the agentic intelligence layer. You decide where it lives and where inference runs — cloud or fully air-gapped.
The bottom line: We didn't skip the work and promise to do it later. The policies are written. The controls are running. The documentation is finished. Formal certification is a billing event, not a project. Go ask your CTO. Then ask your CFO. We'll be here.
"Does AI processing send our assets to third parties?"
Only if you choose a cloud model. BETTER! is model-agnostic, so you decide where inference runs. Point it at a local model and your assets never leave your network — the ingestion agents, the conversational workflow, and every agent run on intelligence you host, within the rules your team defines. Pick a cloud model and data goes to that provider per their terms. Your call, not ours.
"Can the whole thing run fully air-gapped?"
Yes. Self-host in one command and point every agent at local models. The autonomous enrichment agents, semantic search, video understanding, and the MCP server all run with no outbound connection required. 300+ models behind one key, including your own offline ones.
"How do AI agents and the MCP server get access?"
Through the same permission model as humans. Agents operate under role-based authorization, get exactly the access you grant, and are audit-logged on every action. No agent bypasses the rules, and you can revoke access instantly.
"Where is my data stored?"
Wherever you want it. Self-hosted means your servers, your cloud, your choice of region. Managed hosting uses configurable data residency. You pick the jurisdiction — and you can take everything with you.
"Can we do a security review before buying?"
Yes — once we're in active discussions. We share full documentation under NDA with qualified prospects who have a real use case and a real timeline. We're happy to open the books. We just need to know who we're opening them to.
"Do you have pen test results?"
Yes, and we'll share them. Third-party penetration test results, findings, and remediation status are included in the NDA documentation package.
"What happens if there's a breach?"
We have a documented incident response plan — and we'll show it to you. Defined roles, escalation paths, communication timelines, and post-mortem process. Not a theoretical document. A practiced one.
"Why don't you have formal SOC 2 / ISO certification yet?"
Because we did the work before we wrote the check. Most startups buy the audit first and scramble to pass it. We built the controls, wrote the policies, and documented everything first. The formal certification happens when a client needs it — and it'll be a formality, not a fire drill. In the meantime, we'll show you the actual documentation. That's better than a logo.
Full security documentation — policies, runbooks, pen test results, and our AI & agent governance docs — is available under NDA to clients and prospects we're actively working with. The first step is a conversation. Tell us about your requirements and we'll set up a call with our engineering team. No sales rep. No slide deck. Just the people who built it.
Security practices described on this page reflect the current state of the BETTER! platform and are subject to change as we improve. Compliance framework statuses are accurate as of March 2026. Specific security documentation is available under NDA to qualified prospective and current clients. All product names and trademarks belong to their respective owners.