Humans set the strategy. Agents do the work. An agentic DAM isn't a place where files sit — it's a system where AI agents understand, organize, and act on your assets under your team's direction. Agents catalog your library the moment files land, you run it in plain language, and your own agents drive it directly. Most DAM vendors won't even tell you the price until you've sat through a demo and handed over your firstborn's email. We don't do that. Intelligence isn't a feature here — it's the foundation. And the number's right below.
Visit their pricing page. There is no pricing page. There's a "Request a Quote" button.
Fill out a form. Name, email, company, phone number, job title, number of employees, annual revenue, mother's maiden name.
Wait 24–48 hours for a "discovery call." They call it discovery. You call it Tuesday.
Sit through a 45-minute demo you didn't ask for.
Get a "custom proposal" that somehow takes another week.
Finally see the number. Realize it was $80K all along and you could've known that on day one.
What we do:
↓ Keep scrolling.
The agentic core. Self-hosted. You define the rules; agents catalog your assets the moment they land, and the agent-ready API is right there from day one. Some assembly required.
The full agentic platform, every capability unlocked. You set taxonomy, brand voice, and approval rules; agents run the asset work at scale. Priority support and commercial license. You host it. We back you up.
Add-ons: Managed hosting, migration from your current DAM, dedicated onboarding. Ask us.
Talk to UsYes, we have a "Let's Talk" tier. Here's the difference: we'll actually tell you the price on the first call. We just need to know what you want and what you need — we're good, but we're not mind readers. Enterprise is for orgs that need dedicated infrastructure, air-gapped models, or custom agent integrations.
Hosted and fully-managed SaaS versions are available. Same agentic platform — we handle infrastructure, updates, backups, and uptime. You still own your data and your intelligence layer, and you can walk away any time. Talk to us and we'll put together a quote.
We'd rather lose you on price in ten seconds
than waste six weeks of both our lives
pretending the number doesn't matter.
We checked. Here's what you'll find on their pricing page. Or more accurately, what you won't.
| Vendor | Pricing Page | What It Actually Costs |
|---|---|---|
| Bynder | "Contact Sales" | Estimated $30K–$100K+/yr based on published industry reports |
| Brandfolder | "Request a Demo" | ~$1,600/mo starting, per Smartsheet materials |
| OpenText | "Talk to an Expert" | $100K–$500K+ implementation per analyst estimates |
| Aprimo | "Get a Demo" | Estimated $50K+/yr based on published industry reports |
| Orange Logic | "Request Pricing" | Custom quotes only — no published range |
| Nuxeo / Hyland | "Contact Us" | Enterprise pricing, typically $75K+ per analyst estimates |
| ResourceSpace | Published | Credit where it's due — they publish starting prices |
| BETTER! | You're looking at it | $0 (community) · $15K/yr (professional) · Hosted & SaaS available |
Humans set the strategy; agents do the work. Community gives you the agentic core. Professional opens the full platform — conversational AI, the native MCP server, deep video understanding, brand portals, SSO, the one-click installer, and priority support.
Agents write titles, enrich keywords, and draft brand-aware descriptions the moment a file lands. No queue, no backlog.
Direct the library in plain language. "Describe and enrich the Johnson shoot." Say it, it's done.
Your own AI agents drive search, enrichment, organization, and publishing directly. Agent-ready, not just AI-powered.
We understand footage scene by scene and transcribe every word. Search inside the video.
Claude, GPT, Gemini, or your own local and air-gapped models. One key. No lock-in.
Find assets by meaning, not just keywords. Sub-50ms results. Typo-tolerant. Faceted.
Correct it once and it remembers. It gets BETTER! every day.
No per-seat pricing. No storage caps. No upload limits. Add your whole team.
Bring your assets, metadata, users, and permissions from your old DAM — then let the agents re-catalog it all.
"Is the free version actually free, or is this a bait-and-switch?"
Actually free. Open source. You can run the Community Edition forever and never pay us anything. We make money when people want the full feature set, priority support, and the commercial license. That's the whole business model.
"Why is everyone else so much more expensive?"
Legacy tech, enterprise sales teams, and the belief that if you make it hard to find the price, people won't comparison-shop. We were built AI-native from the first commit, not bolted onto a foundation from 2008. They bolt keyword tagging onto a pre-AI workflow; we let agents enrich, describe, and understand from the start. Agents do the work, so there are fewer reps to feed — and we pass that on.
"Can my own agents actually drive BETTER!?"
Yes — that's the point. Professional ships a native MCP server and agent-ready API, so your AI agents can search, enrich, organize, and publish — executing the rules your team defines. Not AI-assisted. Agent-operated.
"Do I need to bring my own AI API keys?"
Yes — you supply your own keys, and you pick the model: Claude, GPT, Gemini, or your own local or air-gapped models. 300+ models, one key, no lock-in. Your keys, your account, your security — we never see or store your credentials.
"Can I start on Community and upgrade later?"
Yes, and your data and everything it has learned come with you. Upgrade to Professional and the full agentic feature set — conversational AI, MCP server, video understanding — unlocks on your existing instance. Want us to host it too? That's an add-on we can set up.
"What if I need to leave?"
You own your data and your intelligence layer. Export everything — assets, metadata, users — any time, self-hosted or managed. We don't do lock-in. If we're not earning your business every year, we don't deserve it.
You know what it costs. You know what's included. You know we're not going to ambush you with a number after six weeks of "alignment calls." Drop your email. We'll let you in.
Not a chatbot. Not a BDR reading a script. An actual person who built the product and can answer real questions. 20 minutes. You'll know if it's a fit.
All pricing is in USD. Community Edition is open source under a community license. Professional and Enterprise pricing is subject to change; current pricing is honored for 12 months from date of purchase. Competitor pricing estimates are based on publicly available information, including analyst reports, user reviews, and published materials, and represent the opinions of the BETTER! team. Actual competitor pricing may vary. All product names and trademarks belong to their respective owners.